timeTo come together

timeTo change things for the better

timeTo put an end to sexual harassment


no one should have to put up with sexual harassment

Sexual harassment isn’t something that used to happen, or that’s happening somewhere else. It’s happening right now, in the UK advertising and marketing industry and it must be stopped.

No one should have to put up with sexual harassment.

Everyone working in our industry – regardless of age, gender, sexuality, background, or job – should be free to work within a safe environment without fear of abuse.

Sexual harassment simply should not happen. We must never accept this behaviour. We must not allow this behaviour to continue unchecked. We must never create an environment that fosters this behaviour. We must never allow those affected to go without help.

To truly end sexual harassment for good, we must start in our own backyard. The timeTo act is now.


(34% of female and 9% of male respondents)

have been sexually harassed while working in the advertising and marketing industry


of those who have been sexually harassed have been harassed more than once


have witnessed sexual harassment happening to others so, in total, 41% have either experienced it and/or witnessed it


of those harassed said they did not officially report their experiences

To help us understand the scale and nature of sexual harassment, we surveyed 3,580 people working in the advertising and marketing communications industry

see full report


Code of Conduct

The timeTo Code of Conduct has been written for every member of the advertising and marketing industry. Shaped by the findings in the timeTo report, this is a code of conduct that we hope all companies will adopt, to make working life better for everyone.

Need support?

No one should have to put up with sexual harassment; anytime or anywhere.

For free, confidential and impartial advice and support, for anyone working in the advertising, marketing and media industry, call the NABS Advice Line on 0800 707 6607, 9am – 5.30pm on week days.

If you believe you have been affected by harassment which may amount to criminal conduct, you may want to consider contacting the police. You can also find a list of organisations who may be able to provide support here.

call NABS Advice Line on


or email timeTo@nabs.org.uk

contact emails

For help, advice and support around sexual harassment, please email: timeTo@nabs.org.uk

For further information about the timeTo initiative, or if you’d like to endorse the Code, please contact: timeToInfo@nabs.org.uk

For media and press inquiries, please email: timeToMedia@nabs.org.uk

endorse the Code

Does your company take combatting sexual harassment seriously?

Join a growing community of advertisers, marketers, media agencies, media owners and clients who are committing to make changes in their organisation. Become a timeTo corporate endorser.

Endorsing the Code means that:

  • 1
  • Your company agrees with the ambitions of the Code
  • 2
  • You company will be taking steps to put the Code into practice over the next 6-12 months
  • 3
  • Senior leaders will share the Code with their teams as it defines what constitutes sexual harassment and gives guidance on what to do if you experience sexual harassment, witness it taking place, fear that you may have acted inappropriately, or are wrongfully accused of it.

To endorse the Code of Conduct, or to find out more about what endorsement means, please fill out the following details:

We want to eradicate sexual harassment wherever it occurs, regardless of gender, nationality or industry. However timeTo is an initiative designed by and for the UK advertising, media and marketing industry. While our Code has relevance to everyone, endorsement is only available to companies operating within this industry. For further advice and links to organisations outside of our industry who can offer help, please click here.

Your information will be held on NABS’ database, and may be shared at times with the other members of the timeTo steering group (the Advertising Association and WACL), in the context of timeTo marketing communications and reporting. Your information will be held in accordance with NABS’ privacy policy, which can be viewed here. You may unsubscribe at any time.

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Endorsing companies

  • timeTo is a collaboration between
  • Advertising Association
  • WACL
  • NABS